Packaging Design
The following is a group project in which we designed the packaging of traditional Bengali saree (Indian attire), to be worn during the festival of Durga Puja. The respective brand for this design project is 'Fabindia'.
'Fab India' Packaging Concept
Durga Puja is one of the most significant festivals celebrated in India, especially in West Bengal. It is a time of vibrant traditions, cultural richness and a sense of community. Fab India, a brand known for its commitment to celebrating India’s rich heritage, is excited to present a unique and culturally resonant packaging concept for sarees worn during Durga puja. The five different packaging designs portray the five main days of Durga Puja (Shashthi, Shaptami, Ashtami, Navami and Dashami). We have aimed to create a packaging that not only protects and presents the saree beautifully but also enhances the festive experience. This design serves as a tribute to Goddess Durga by incorporating traditional motifs, colours, patterns and elements which are synonymous to the festival.
Ideation
Art style inspiration was taken from kalighat painting
Sketches
Structure Design
Sarees are usually packed in rectangular boxes. However, we came up with a new design idea in which the box would be cylindrical in form with flaps for opening. We also added a surprise element in the box- as you open the box, shiuli flowers will glide out of the box and a warm greeting of the season would be given to the user. Then it would be opened again to retrieve the saree. Thus it would have a double layered opening.
3D models
3D mockups are essential for displaying our product and creating digital mockups. It also helped us to study, understand and design every small detail of our product structure.
First flap open
Closed box
Second flap opened partially
Full Open
Label Design
The 5 label designs portray the 5 days of durga Puja.
The variations are shown in colour, illustrations and motifs:
Shashti- Pink( to represent newness and purity), Shaptami- Orange (to represent joy and sacredness), Ashtami- Yellow (to represent the puja mornings), Navami- Purple(to represent rich beauty and glamour) Dashami- Red and white (the traditional Durga Puja colour palette).
Dielines
Inner Structure
Outer Flap
Dimensions: Length: 44cm, Height: 33cm, Diameter: 18cm
Illustrations
The illustrations are inspired from Kalighat painting style of West Bengal.
Doshomi Box Illustration
Shashti Box illustration
Ashtami box Illustration
Note: The other 2 illustrations ( Shaptami and Navami) were made by my team-mate.
Typography
Nirmala UI (Bengali Typeface)
Poppins ( English Typeface)
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
the quick brown fox jumped over the lazy dog
0123456789!@#$%^&*()
Typeface is customized
Traditional motifs and icons
Motifs are inspired from the various elements of Durga Puja such as Dhunuchi, Dhak, eyes of Goddess Durga, pankha, and Bengali art style.
Final Labels
Following are the final label designs which include illustrations, typography, colour palettes, motifs and traditional patterns and designs. Each label depicts the essence of the 5 days of Durga Puja.
The red labels are for the main box and the others are its variations. The visuals are arranged according to the structure and the folding directions of the box.
The inner label of the box contains a short instructions manual of how to drape a Bengali Saree.
3D mockups
Applying the label designs on the 3D models made on Blender.
Final Models
After finalizing our designs we printed them and created our mockups hands-on. Then we photographed and presented our products.
Packaging displayed during Modus
Modus is the annual Visual Communication exhibition and festival of our college. Our packaging design products were selected and displayed during the event.
